Since our inception we drew inspiration from conversations shared with women from all walks of life. Without exception every one of these women want to look good, and more importantly, they want to feel good in what they wear – without having to spend an inordinate amount of time and energy doing so.

Our ranges are mixtures of smart-casual dressing with elements of elegance, sophistication and fun.
Equal parts stylish and comfortable. Our hope is to inspire women to be bold and confident in their outfit choices, regardless of occasion.

There is a joy, a playfulness, in getting dressed that deserves to be celebrated every day of the week.

We love sweeping silhouettes that are both stylish, comfortable and versatile. Staple colours and silhouettes to build on.

Our bespoke range means that our designs are curated, exclusive and executed to our highest standards.

Our new range is made to order only. Allow us a 10 day turnaround time to craft your order to perfection followed by a prompt delivery anywhere in South Africa.

By supporting local businesses and investing in bespoke items, you are not only making a stylish choice but also actively making a positive impact on our community and the environment.

Designed by a woman for women with identities of their own.